WRITING


OPEN FILE: How a hotel and an American retailer can help Sparks Street

In January, Target made a $1.825-billion deal with the owner of Hudson's Bay Company that saw the American retailer take control of up to 220 Zellers leases across Canada. In May Target announced 105 locations it intended to transform into its own brand, starting in 2013. On Sept. 23, Target announced it had selected another 84 Zellers leases. Now, not all of the announced locations—189 so far—will end up as Targets. But, of course, some will.

What does that mean for Ottawa?

Three additional Zellers leases were selected in our region: 920 boulevard Maloney in Gatineau (Les Galeries Gatineau), 156 Sparks St. in the downtown core (Heritage Place) and 1980 Ogilvie Rd. in Gloucester (Gloucester Centre). Thanks to a deal between Target and Walmart, the Zellers at the Gloucester Centre will actually end up re-opening as a Walmart, probably in 2012.

That leaves Ottawa with a potential Target on Sparks Street.

Of course, there’s still the possibility that the space will be turned back over to the landlord or sold to another retailer. But let’s imagine for a moment the possibilities of a Target on the city's pedestrian mall. Being the only downtown Target store in the city would have value as a novelty, attracting foot traffic to the often-deserted pedestrian mall. Add to that Target’s recently announced grocery deal with Sobeys, and we could potentially have another grocery provider in the downtown core.

But could Target save Sparks Street? 

Probably not, but it's part of a slow renewal of parts of the street, which includes a highly anticipated project that will drastically change the street. 

The Re Hotel & Residences, by Ashcroft Homes, which includes a five-star hotel, will boast an upscale restaurant, hotel suites and condo units on its Queen Street frontage. On Sparks Street, the Re will include hotel suites and an upscale grocery store. A covered walkway and courtyard will connect the two sides of the development.

A potential Target store and the Re could liven up the area.

Analysts previously downplayed the potential of a Target store on Sparks Street due to the size of the space, but there may be some advantages to its size. There is a growing trend of large discount retailers setting up smaller stores in urban areas. Local retailer Giant Tiger has already opened a smaller urban store under the Giant Tiger Xpress banner in Hintonburg. Walmart is getting ready to open a store in this format in Toronto’s east end in January under the Urban 90 banner, and Target is set to open its first store in the same format in Seattle in 2012. Target’s urban stores will be about half the size of a typical store. No matter who ends up in the Zellers space on Sparks Street, it would be the ideal size for this emerging format.

I haven't met someone who absolutely loves Sparks Street, but 2013 and 2014 could mark a time of significant growth for one of Ottawa’s most deserted, boring and underachieving public places.
 _______________________________________________________________________
  
OTTAWA BUSINESS JOURNAL: Should Ottawa’s chambers of commerce unite? 
 By Kevin Bourne

City’s economic development strategy calls for greater integration 

The way the city’s business community organizes itself is puzzling. The mandates of the Ottawa Chamber of Commerce and the Ottawa Centre for Regional Innovation seem to overlap – and the influential tech sector flocks to OCRI, not the OCC. Meanwhile, the city’s also home to a number of regional chambers of commerce in Kanata, Orléans and Nepean. 

There used to be even more, before the Eastern Ottawa Chamber of Commerce merged with the Ottawa chamber and when the National Capital Business Alliance was still around. 

Ten years ago, Brian Warren called for something different. The former chair of the NCBA and the Kanata chamber told Ottawa Business Journal that he favoured a unified chamber of commerce that was sensitive to the city’s regional needs. 

In an article published Nov. 4, 2002, Mr. Warren shared his thoughts about potential mergers and restructuring of local chambers. He hoped the chambers would unite and open several chapters across the city. 

“Way down the road, we may have the Ottawa Chamber West, the Ottawa Chamber East and the Ottawa Chamber South,” Mr. Warren told OBJ, adding he’d spoken with Claudia Chowaniec – then chair of the Greater Ottawa Chamber of Commerce – about combining forces. The article goes on: “Warren believes a new generation of businesspeople will gravitate to a unified chamber. ‘Ten years from now, it won’t matter where you live, it’s just a natural transition,’ he says, adding there will never be just one chamber. The geography of the city and the fact that the majority of businesses are small or medium-sized will necessitate different divisions of the Ottawa chamber.” 

“Ten years from now” has arrived, and those ideas still haven’t materialized. Mr. Warren now says he still sees advantages in a system that allows Ottawa’s businesses to speak with a unified voice, while allowing small firms to network and do business in their own backyard. 

“Being part of a greater voice is the main advantage. One organization as opposed to 11 would have more impact with municipal government,” he says, adding a unified chamber could still accommodate the needs of geographically diverse small businesses. 

“Ottawa is a big city and many small businesses target a much smaller area to market their company,” says Mr. Warren. “Many members of the chambers have one to five employees, and don’t see the benefit to be a member of an organization that (operates) from West Carleton to Cumberland. Having a chamber with regional territories and events would work.” 

The system Mr. Warren proposed is similar to what Toronto implemented following amalgamation. 

The City of Ottawa’s current economic development strategy calls for greater integration among Ottawa’s chambers of commerce and the city’s economic development manager, Saad Bashir, has also been frank about his stance on the issue: “We need a unified chamber voice. When businesses approach the city, it is in their best interest to speak with one voice.” 

Unlike OCRI, however, the chambers operate independent of city hall. Whether Ottawa’s chambers take the next step in making their long overdue marriage official is ultimately up to our city’s many entrepreneurs. 

Kevin Bourne blogs at Reinventing Ottawa as well as Open file Ottawa, which is where this article originally appeared. 
 _______________________________________________________________________
  
CITY MAYORS: Canada’s political parties present urban agendas ahead of election

By Kevin Bourne, Canada Editor*

 

12 April 2011: The 2011 federal election in Canada has marked a turning point in the country’s political landscape. Nicknamed ‘The Twitter Election’, this campaign has seen an unprecedented number of candidates using social media websites, especially Twitter. The parties they represent have also turned to Twitter, Facebook, YouTube and other Web 2.0 strategies to reach a broader audience, including the youth vote. This election has also been different in the role that cities have played from the onset. Once the election was called Canada’s big cities became the immediate focus with Toronto, Montréal, Vancouver, Edmonton, and Québec City being the major battlegrounds.


This strong focus on social media, Web 2.0, and cities have also led to an unprecedented focus on municipalities and the urban agenda.

During this election the Globe and Mail, Canada’s largest national newspaper, is periodically running articles on the needs of municipalities and even conducted a live chat with the Globe's urban affairs reporter Siri Agrell and Carol Wilding, president and CEO of the Toronto Board of Trade asking the question, “What’s holding Canadian cities back?” Both concerned residents and even a Member of Parliament participated in the discussion. The urban agenda received an additional boost as the Federation of Canadian Municipalities (FCM) ramped up its social media presence for election time, using websites like Twitter to critique and celebrate the parties’ agenda’s for cities and to promote the release of their platform for cities.

Members of the Federation have reason to worry with 40 per cent of federal investments in municipalities set to expire in the next 36 months, including the Build Canada Fund, used by municipalities to fund infrastructure projects. The problems of Canadian cities are compounded as they face a $123-billion infrastructure gap, with many mayors stating publicly they can not address their cities’ needs due to limited resources.

As a result FCM has made strong demands of federal parties. Their platform, called Strong Cities, Strong Communities, Strong Canada, focuses on five key priority areas: infrastructure; transportation and public transit; rural, remote and northern Canada; policing and community safety; and housing. FCM is calling on all federal party leaders to commit to renewing expiring investments in infrastructure, policing and housing, indexing the gas-tax transfer to keep up with economic growth, and legislating 10-year targets to eliminate homelessness. They are also asking the Federal parties to commit to providing cities with $1.9 billion per year.

FCM President Hans Cunningham said, “It’s time for leadership - traffic gridlock is choking our cities, local police services are overstretched, and 175,000 Canadian families are on affordable housing waiting lists. Municipalities just don’t have the funding tools other governments have, and they can’t afford to meet these national challenges all on their own...Across the country, voters are waiting for Party Leaders to outline their plans for building the strong cities and communities our country needs to strengthen its economy and protect its quality of life.”

One by one, parties have begun to communicate their strategies for cities. The Liberal Party has promised $275-million-a-year to create an “Affordable Housing Framework.” The policy would work to reduce homelessness and build and maintain social housing, but would be financed by discontinuing the Public Private Partnership Infrastructure Fund. Municipalities have not responded favourably to ending the program. Calgary Mayor Naheed Nenshi weighed in on the Liberal plan telling the Globe and Mail, “It’s a bit of a shell game. I was surprised to see it in their platform. Their platform certainly says some good things about affordable housing, but it says basically nothing about infrastructure or transit or any of the other issues that are important to cities, which I found a bit surprising.”

FCM Vice-president, Claude Dauphin, was also surprised by the Liberal platform. “We’re not in favour of abolishing a cent. We would like to make sure that any penny available in any programs to municipalities will remain available...Every penny that could be available for our municipalities in Canada, we want to get it.”

The Conservative plan for cities includes making a long-term investment in infrastructure beyond the life of the Build Canada Fund and introducing legislation to ensure that cities have a permanent source of infrastructure funding through the Gas Tax Fund. FCM has responded favourably to this announcement.

“FCM strongly supports today´s commitment by the Conservative Party to work with us to develop a long-term infrastructure plan to replace the soon-to-expire Building Canada Plan and enshrine the permanent Gas Tax Fund in legislation. This commitment was first announced in the March 22 federal budget, and today the Conservative Party is telling Canadians it is serious about following through on it.”

The Green Party promises to establish a national affordable housing program, to invest in our national railway systems, youth employment, education, and to create six “municipal superfunds” covering community housing and mass transit promotion.

The New Democratic Party (NDP), who was the first federal party to promise new money to municipalities, has provided the most benefits to Canadian cities in their platform. Led by former Toronto city councillor Jack Layton, the NDP have also promised to direct more of the gas tax revenues to new buses, subways, and commuter rail to replace the recently expired federal infrastructure funding; to provide significant new funding for affordable and social housing; and to double and make permanent the Police Officer Recruitment Fund which would enable municipalities to hire more police officers.

The FCM President commented, “Today's NDP platform is the first in this election campaign to call for new, long-term investments in Canada’s cities and communities. We applaud the NDP´s commitment to make permanent federal investments that help municipalities fight growing traffic gridlock and put more police on local streets. The NDP's commitment to permanently invest $400 million per year in public transit would help cities fight rising commute times.”